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PewDiePie is using Logan Paul’s drama to repair his own reputation

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Felix “PewDiePie” Kjellberg may have helped hone and popularize the YouTube style of “screeching kid freaking out while playing video games,” but he’s now seen where the next generation of YouTubers has taken that trend.

On the strength of their complete lack of shame and common decency, brothers Logan and Jake Paul have risen to the heights of YouTube fame. Deemed two of the most influential YouTubers in 2017, the Paul brothers share close to 30 million subscribers between their two channels. Their daily content is built on personalized vlogs targeted toward young kids and Jackass-style pranks that both entertain their viewers and torment their own neighbors. Theirs is the sort of fame that seems invisible to anyone over the age of 25, palatable only by kids who may not know enough to cringe at behavior this self-absorbed.

It’s a career path that PewDiePie knows very well. The good news is that PewDiePie may be at his best when he decides to dunk on other YouTubers, and his explanation of why the Paul brothers’ videos are uniquely horrible has been enlightening for those of us who haven’t been keeping up with this whole debacle.

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