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The Freja Beha Guide To Effortless Beauty

The Freja Beha Guide To Effortless Beauty

FREJA BEHA ERICHSEN is the epitome of laid-back Scandinavian chic – beautiful, effortlessly stylish and the kind of woman other women want to be. As her campaign for Hugo Boss’s new Hugo Woman fragrance is unveiled, we speak to the Danish model about what it is that she does to maintain her particular brand of nonchalant cool.

Keep Your Skincare Regime Simple

“My routine is really simple. I wash my face with Bioderma Sensibio H2O, and I exfoliate around once a week. I then use an oil-free moisturiser, and that’s pretty much it.”

Keep Your Skincare Regime Simple

Curl Your Lashes

“That’s the main thing I do, I curl my eyelashes. It really changes you from looking asleep to looking awake. Most of the time I just curl them and leave them, but if I’m going somewhere a bit more special I might put on mascara. Otherwise I don’t really wear make-up, or paint my nails or anything.”

Curl Your Lashes

Break Beauty Rules

“I never really wear any make-up on my face, like foundation or anything – and I really wouldn’t advise that you leave that on your skin at night -but I do often leave on my eye make-up overnight. I actually prefer it the next day, it looks more worn-in.”


Know How To Relax

“I get out of bed, brush my teeth, wash my face, put on moisturiser, put on clothes and leave. Four minutes. I like to shower at night, so I can roll out of bed.”

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